SA WINE TOUR PACK

The South Australian wine tour pack was created to be a combo of packaging and product. It takes four different wine varieties from four different regional wine regions in South Australia. It takes a curated trip from up north and makes its way down to the Barossa.​The pack designed to be purchased a whole. The choice for cans is both for environmental and social purposes. For newer wine drinkers cans could become more approachable and the design and philosophy reflect that. The artwork on the cans and the box aim to this younger crowd. The vibrant colours and artwork are representative of each region, with each artwork being something the region is known for, whether it be the landscape or an attraction. The pack works to guide viewers on a journey, curating and showcasing just how good SA wine is.